Doug Michaelides is the Vice President of Marketing for Stratford Managers Corporation. Heading the Marketing discipline, Doug has over 25 years of diverse senior management experience in the ICT sector.
Profile
Doug is an entrepreneurial business leader with extensive P&L experience and a diverse background in marketing, sales, operations, product management, and professional services in technology-related businesses.
Doug has a track record of leading new ventures and businesses in transition, implementing marketing strategies and operational improvements to deliver revenue growth and profitability. As a corporate leader and experienced consultant, he has worked with large and small companies.
Prior to joining Stratford, Doug founded Platform Marketing, a marketing consultancy firm. Serving as an “on demand” virtual marketing department, Platform Marketing delivered results while optimizing product development, marketing, and sales expenses.
From 2005 to 2008, Doug served as Vice President of Global Marketing for Mitel Networks. Doug directed all aspects of worldwide marketing including marketing communications and brand, corporate communications and public relations, product and solutions marketing, commercial marketing, and channel and field marketing.
As Senior Vice President of Marketing for MTS Allstream, from 2003 to 2005, Doug was responsible for all outbound marketing for the national enterprise division including business intelligence and customer satisfaction, integrated brand awareness, demand generation, direct marketing, advertising, customer events, new product launches, distribution agents, telesales, sales training, and solution-selling tools.
From 1984 to 2003, Doug held numerous senior management positions with Nortel Networks including Vice President and General Manager, Global Professional Services; Regional Vice President of Sales, Canada; Vice President Marketing, Carrier Networks; and General Manager, Enterprise Wireless.
Doug holds a Bachelor of Applied Science in Electrical Engineering from the University of Toronto, and a Masters of Business Administration from York University’s, Schulich School of Business.
Thought Leadership
- A speaker at industry conferences, Doug’s name is frequently found on the business communications tracks as a presenter or panelist
- In his senior management roles, Doug has provided numerous analyst briefings media interviews
- Since 2001, Doug has served on seven boards and committees
- Doug has served as a part-time professor at the School of Business, Algonquin College (2009) and as a part-time professor at the School of Administration and Information Management, Ryerson Polytechnic University (1989-1992)
Significant Accomplishments
- Spearheaded the business plan for a successful $400K Industrial Research Assistance Program (IRAP) government funding grant for an optical component start up
- Led marketing integration of Mitel Networks and InterTel, achieving $1M in savings while driving rebranding, awareness, and channel consolidation
- Revitalized the marketing function at Mitel Networks and delivered significant improvement in marketing return on investment (ROI)
- Created new revenue opportunities for Mitel Networks though lead generation programs, delivering over 100 new enterprise leads per month in North America
- Improved Mitel’s brand awareness and operational effectiveness while reducing spending by 20%
- Moved MTS Allstream to segment-driven, solution-marketing model driving brand awareness and market share growth
- Built a lower cost, wider-coverage distribution and telesales model for MTS Allstream that grew revenues through indirect sales by 30%
- Consolidated $1B business unit and expanded Nortel into professional services growth markets. Grew revenues by $200M while reducing inventory by 15%.
- Transformed an unprofitable start up Nortel business unit to achieve 28% earnings improvement in year one, 45% revenue growth in year two
Boards and Advisory Committees
- BryTech Inc.
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