Quick Marketing Audit

Please register to use this audit tool and receive your results by email.

By taking this quick audit, you will generate a score based on your perceived performance of your marketing operation. Rate the category with a score between 0 and 10; zero being the lowest score and 10 being the highest score.

  • Dimension
  • Score (0-10)
Planning
  • Input and alignment to Corporate Strategy (Marketing an integral part of corporate strategy)
  • C-level focus and support
  • Annual planning process (incl. prioritization of initiatives)
  • Quarterly operating reviews
  • Marketing Calendar
  • Monthly Metrics & Reporting
  • Marketing budget (adequacy, control, reporting, etc.)
Product
  • Target market identification and focus
  • Clarity of Customer Value Proposition (by target market)
  • Quality of product/application collateral
  • Addressing "buying center" audience
  • Product management effectiveness (market sensing, product specification, program management, etc.)
  • Product marketing effectiveness
  • Portfolio structure and bundling
  • Competitive intelligence
  • Customer/installed base data tracking
  • Case Studies & Customer business case
    Price
    • Price effectiveness (value-based, competitiveness, simplicity, upsell/cross-sell opportunities)
    • Visibility of product margin
    • Effectiveness of price promotions
    • Quotation/proposal process effectiveness
    • Special pricing process
    • Competitive monitoring (market price, win/loss, etc.)
    Promotion
    • Website effectiveness and monitoring
    • On-line selling (e-commerce)
    • Integrated demand generation (campaigns, shows, promos, etc.) incl. Marketing Automation
    • Lead qualification and management
    • Contact/lead nurturing (integration with CRM)
    • Advertising
    • Public Relations
    • Industry Analyst Relations
    • Community building (user groups, thought leaders, social media, etc.)
    • Customer feedback/satisfaction process
    Place
    • Alignment/coordination with Sales
    • Sales tools (estimators, case studies, competitive info, sales playbooks, customer trials/demos, etc.)
    • Channel support (programs, discounts, co-op funds, etc.)
    • Distributor management and program
    People
    • Headcount level
    • Quality of external suppliers
    • Breadth of skill
    • Skills development
    • Career path
    Doug Michaelides

    Doug Michaelides

    Head of the Marketing Discipline

    Doug is an entrepreneurial business leader with extensive P&L experience and a diverse background in marketing, sales, operations, product management, and professional services in technology-related businesses. Doug has a track record of leading new ventures and businesses in transition, and implementing market strategies and operational improvements to deliver revenue growth and profitability.

    Tap Doug Michaelides's capabilities.

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