Marketing communications is the just part of the puzzle. Real marketing is the critical function that connects a company’s products and services to communities of buyers. It’s what helps monetize the investment in product development and supports the success of the sales force.
Pragmatic Marketing
Many companies struggle with Marketing. It isn’t their area of expertise. They don’t know if they are receiving sufficient return on marketing dollars spent. In the end, it becomes a frustrating choice between over-spending and under-investing. The result is that too often, the sales team is left to fend for itself and the full market potential of the products and services remain unrealized. What’s needed is a pragmatic approach to getting the most from marketing initiatives.
Driving Marketing to a Higher Level
At Stratford Managers, we’re experts at marketing innovative products and services. We bring clarity to go-to-market strategies and strengthen the value proposition to target markets, breaking down resistance faced by the sales team and bringing prospective buyers to the table. Working side-by-side with your marketing team, we provide them with continuous coaching and advice. Through day-to-day engagement, we ensure that your staff learns from our experience and is prepared to manage your marketing at a higher level.
Marketing Services
Stratford Managers provides:
Executive Marketing Coaching
- High- impact one-on-one coaching for marketing executives
- Focus on the high-return marketing opportunities and challenges
Marketing Strategy and Planning
- Strategic planning facilitation
- Align primary marketing objectives to business unit and sales objectives
- Prioritize marketing initiatives (impact, timescale, cost)
- Establish marketing metrics
- Develop high level budgets and resource allocation
- Establish quarterly implementation plans and reporting
Product Marketing and Value Proposition Development
- Rebranding
- Craft corporate/product storyboard
- Develop product collateral
- Develop corporate collateral/website
Go-to-Market Programs
- Integrated marketing communications programs
- Develop and implement channel programs
- Manage channels
- Develop sales tools
- Develop and implement product launch/market entry plans
Demand Generation
- Profile target market(s)
- Develop and implement outbound campaigns
- Develop and implement prospect nurturing and customer communications
- Track and measure website effectiveness and all demand generation campaigns
“State of Marketing” Audit
- Identify target market/audiences
- Review website, collateral and messaging
- Review marketing communications activities
- Review lead generation/management processes
- Review sales and channel support processes
- Review new product introduction (NPI) processes
- Review standard, promotional and special pricing processes
Interim Executive Marketing Management
- Provide part- or full-time executive marketing management services
- Guide top-talent recruitment of permanent marketing leaders
Take the next step. Call 1 877 325 2688. Email doug.michaelides@stratfordmanagers.com.
