The art and science of sales strategy cannot be learned from a textbook. Stratford Managers solves the problems that happen in the real world.
When Stratford Managers addresses your sales challenges, it does so by drawing on years of real-world experience.
Tapping a Broad Base of Knowledge
There are many avenues to consider on the path to accelerating sustainable business growth. Sales strategy, planning and development draws from corporate strategy, marketing strategy, channel strategy, and more. Joe Connelly, the head of Stratford’s sales discipline, brings his personal experience and taps the talent of the entire multi-discipline Stratford team to create winning sales development strategies.
Sales Services
Stratford Managers provides:
Executive Sales Coaching
- Deliver high-impact one-on-one coaching for sales executives and directors
- Focus on the high-return sales opportunities and challenges (the VITAL FEW)
- Work on the psychology of sales leadership
- Facilitate advanced time management
Revenue Acceleration
- Comprehensive sales capability analysis based on current best-in-class sales operations
- Provide human resources (HR) and business recommendations to ensure revenue acceleration
- Provide hands-on leadership in 12 high-return sales focus areas:
- Sales strategy, planning and development: framework, communication, new product introduction (NPI), accountability
- Strategic accounts: must-win, criteria, resource, penetration
- Competition: key competitors, collection, counteract, training
- Organizational evolution: succession plan, geography plan, next 3 hires, contingency plan
- Organizational development: continuous recruitment, performance management, training, mentorship
- Remuneration strategy: retention, continuous improvement, results driven, competitive
- Forecasting: sales funnel, software, process, accuracy
- Lead generation: strategy, source/metrics, systematic, follow up
- Sales processes: ISO standard, sales manual, certification, raise the bar
- Executive relationships: decision makers, insight, NPI, strategy
- Channel strategy: segmentation, resource, management, training
- Intra-company leadership: communication, motivation, voice of customers, internal sales
Salesforce Optimization
- Crucial insight into the dynamics of a successful sales organization
- Develop the plans to create, optimize, or upgrade the sales organization
- Build motivational and performance-driven sales remuneration plans, including systems for accountability and performance maximization
Channel Management
- Expertise on the methods for successful channel management including what channels to choose, how to train and motivate channels, and how to ensure channels dovetail into the overall go-to-market strategy
Interim Executive Sales Management
- Provide part- or full-time executive sales management services
- Focus on growing revenues and creating sales momentum
- Step in quickly and deliver rapid positive impact
- Guide top-talent recruitment of permanent sales leaders
Take the next step. Call (613) 719-9031. Email sales@stratfordmanagers.com.
