I’ve written about how budget constraints often undercut the success of sustained marketing campaigns. Another frequent cause is inability to create content. Many a marketer has moaned about the challenge of sourcing sufficient quality content from their organization to produce whitepapers, blog posts, tweets, webinars, presentations, case studies, newsletters, editorial articles, press releases, brochures, datasheets, etc.
The key to sustaining marketing communications campaigns (which we all know is the only way to generate results over time) is to create a rhythm in the creation of content. Why not make this a marketing New Year’s resolution? Here are some suggestions how:
Valuable content is the marketing “honey” that attracts prospects to your campaigns. With a well established content creation rhythm, you’ll be able to create the kind of “buzz” your company deserves.
And for all you brilliant but reluctant subject matter experts out there, give a marketer a break in 2011. Resolve to write a few pieces of content. You may find that you’re better at it than you think!