The days of delegating the digital strategy to the marketing team and technology issues to the I.T. team are over. Digital strategy is often thought of in terms of channels: social media, mobile, web. However, as the digital strategy crosses organizational boundaries (marketing, operations, PR, e-business, I.T, customer service), it demands unprecedented collaboration between departments who must work together towards a common vision. Business leaders must understand the threats and opportunities across the spectrum of the business and make strategic decisions about which initiatives to focus on first. Successfully transitioning your organization into a digital business must be led from the top down and supported from the bottom up.