Senators Sports and Entertainment is the corporation behind the Ottawa Senators NHL hockey team dedicated to delivering memorable entertainment experiences, building a stronger community and creating fans for life.
The SSE decided to embark on a systematic review of its current digital strategy with the goal of drastically improving the fan and customer experience
Stratford Managers kicked off the transformation by conducting a Digital Maturity Assessment to identify strengths and weaknesses in those areas proven to drive digital performance: data and analytics, digital operations, people and culture and customer experience followed by a strategic planning exercise. From that, an 18 month roadmap was developed to identify and evaluate major initiatives that would create the most value to the business and the fans. Finally, a cross-collaborative leadership team was created along with new business processes to help manage the customer experience and digital technology investments.
Due to the team effort between Senators Sports and Entertainment and Stratford Managers, the organization now has a holistic enterprise digital strategy that is being executed across all digital channels and various lines of business, one that is enabling an improved fan experience, operational efficiencies and revenue growth. Stratford continues to work with the leadership team to identify and assess strategic opportunities as well as review progress against goals.