Stratford Managers Corporation conducted the 2nd annual Digital Maturity Assessment™ as part of the Sports and Entertainment Alliance in Technology (SEAT) conference held in Las Vegas this past July 18-20, 2016. Building a common vision with organization-wide collaboration is still the top challenge in driving digital performance according to the leaders in the Sports and Entertainment Industry.
Results also demonstrated that:
An unspoken, an often unaddressed, underlying symptom at the root of many of these challenges is organizational readiness. The ability to identify and capitalize on immediate opportunities while also building a longer term vision and making the foundational investments required in data and platform integration requires thorough strategic planning and understanding what will drive value for the fan and the business. Similarly, managing the customer experience across multiple touch points from physical to digital requires changes in processes and workflows and a cross collaborative team focused on improving the overall journey as opposed to small segments of it.
As one sports leader remarked:
“The real challenge is not actually technology but rather how you adapt to and lead change”
The assessment was completed by digital and technology leaders from the National Hockey League, Major League Soccer, Major League Baseball, National Football League as well as college sports and venues. SEAT is the largest Sports and Entertainment technology conference held annually in the U.S. and Europe.