VP, Marketing Operations & Demand Generation, Karen McNaughton is appearing as a panelist in webinar hosted by Virtual Causeway titled “Lead Generation. What every veteran B2B marketer really wants to know.”
As a marketing leader, entrepreneur and strategist with 15+ years of experience working with over 45 enterprise, commercial and SMB businesses, Karen will share her expertise on demand generation and how B2B marketers can get the most out of their marketing investments.
The webinar promises that attendees will learn:
What is a Lead Magnet and how does it compare or contrast to Content Marketing and Lead Nurturing?
How has Demand Generation changed over the years, from tele-prospecting to digital marketing, and are we making a mistake by holding onto old-school tactics?
How do we reach our audience based on today’s emerging millennial buyer?
Where should we invest our marketing dollars and what ROI should we expect?
How do we explain this to management who just don’t “get it”?
The webinar is being held, Wednesday, December 8th at 2pm EST.